WHINNY & WOOF PRESENTS
Rugged-Up
Custom-Made Horse Wear Made to measure.
Locally crafted. Custom-made colours and design. Your Horse, Your Style
Tired of the Same Standard Horse Blankets?
Choose colours that reflect your style and suit your horse. Our blankets are proudly made locally in Cape Town and fully customisable, because it’s your horse, your colours, and your needs.
Choose Your Colours
Add Your Logo
Your Horse’s Name
Why settle for standard when you can have something made just for you?
Why Rugged-Up is Different
Built on Real Experience
Founded by Heather Johnson, Rugged-Up is built on knowledge passed down from Sue Overton, a respected name in the equine world with over 30 years' experience creating quality horse wear.
Locally Made, Fast Turnaround
All Rugged-Up products are made locally using locally sourced materials. With our own manufacturing capability, turnaround times only take a few days.
Fabrics That Have Earned Their Place
All fabrics have been carefully chosen and tested over time for comfort, durability, and performance, not just appearance.
Custom Fitted Where Fit Matters
Horses can be personally measured in Cape Town and surrounding areas.
The Rugged-Up Range
Custom-Made
Horse blankets (rain, stable, winter duvets, fleece)
Flysheets
Sweat sheets
Show sheats
Locally Made Accessories
Stirrup and Saddle covers
Compression masks
Dog blankets and beds
Fly masks and fly boots
Travel boots
Off-Shelf-Options
Ready-made Rugged-Up items are available online and in store at Whinny & Woof, Hout Bay.
Testimonials
We are absolutely thrilled with our new branded gear for EquiClay from Winnie & Woof. They supplied us with riding shirts, numnahs, and day sheets that perfectly represent our brand. The attention to detail and quality of materials are fantastic, and the service provided was professional and efficient. A pleasure to work with!
Tamzyn, Equi-Clay
I would like to compliment Whinny and Woof on their awesome fly boots. They are light, mould to the shape of the leg, and really easy to wash and dry. Kiwarra used to have fresh scratches on her legs every day from kicking at flies, (not to mention the jarring on her joints) and now her legs are clean. Thanks guys for your “Rugged-Up” fly boots.
Petra Baldwin
Just received our custom Team Silen blue and pink numnahs – they’re perfect!! Smart, well made, a great price, and quick delivery!!!
Team Silen
Rugged-Up is available online and in store at
Whinny & Woof, Hout Bay.
- 126 Valley Road, Hout Bay
- Mon–Fri: 8:30am–5:30pm Sat & Sun: 9am–2pm
Have questions about fit, fabrics, or colour options?
Whinny & Woof
Home of Rugged-Up
Rugged-Up by Whinny & Woof
Quality horse and pet products, Hout Bay